Pushkar Som. A Comparative Analysis of Traditional and Modern Marketing Strategies on Consumer Purchase Decisions in the Indian Skin Care Industry. IOASD J Bus Manag Stud [Internet]. 2025 Apr. 9 [cited 2026 Jun. 10];2(2):32-4. Available from: https://ioasdjbms.com/index.php/ioasdjbms/article/view/38