PUSHKAR SOM. A Comparative Analysis of Traditional and Modern Marketing Strategies on Consumer Purchase Decisions in the Indian Skin Care Industry. IOASD Journal of Business and Management Studies, [S. l.], v. 2, n. 2, p. 32–34, 2025. DOI: 10.67224/ioasdjbms.2025.v02i02.003. Disponível em: https://ioasdjbms.com/index.php/ioasdjbms/article/view/38. Acesso em: 10 jun. 2026.